01The problem
The Coalition had a lot of moving pieces — member information, pages, events and ideas — and no single place that pulled them together for someone looking for help.
02What I did
- Built the site in 2025, then rebuilt it in September 2026.
- A searchable directory of 12 healers and shops across 2 states and 18 kinds of practice, from Reiki and massage to herbalism and end-of-life doula work.
- Search by keyword, practice or town, plus a regional map of who is where.
- A profile page for every member, an events calendar and online membership applications.
03The result
Google search visits up 269% year over year, and engaged visits from search up 243%.
Visits from Google search have grown every half-year since the 2025 build.
Bars drawn to scale. Visit counts kept private.
