I design, build, and run websites for businesses in Wyoming and beyond — and I measure what they bring in. Here’s what that looked like for four clients.
Visits: past 12 months vs the 12 before, from each client’s Google Analytics. Leads: since the September 2026 relaunch vs before. Published with each client’s permission.
Case studies
The work, and what it did.
Four projects: what was wrong when I started, what I built, and what changed. Every number comes from the client’s own records.
ToxicFree Foundation · past 12 months vs the 12 before
+844%Google search visits
+619%engaged visits from search
401ingredient profiles, each rated
The problem
The Foundation’s research only helps people if they can find it. After a domain change in 2025, visits from Google search nearly disappeared, and the ingredient library was still unfinished.
What I did
Built the ingredient library out to 401 searchable profiles, each rated Green Light, Reality Check or Red Light and tagged by where it turns up.
Built a label checker: paste any product’s ingredient list and every ingredient is matched and rated as you type.
Redesigned the whole site — homepage, database, 573 articles and the certified-brand directory.
The result
Google search visits up 844% year over year. People who land on an ingredient profile stay 1–2 minutes reading it.
Coalition of Healers · past 12 months vs the 12 before
+269%Google search visits
+243%engaged visits from search
12healers & shops · 18 practices · 2 states
The problem
Lots of moving pieces — member information, pages, events and ideas — and no single place that pulled them together for someone looking for help.
What I did
Built the site in 2025 and rebuilt it in 2026.
A searchable directory: find a healer by keyword, practice or town, plus a regional map of who is where.
A profile for every member, an events calendar and online membership applications.
The result
Google search visits up 269% year over year, and growing every half-year since the first build.
“He took a lot of ideas, pages, member information, events, and moving pieces and helped turn them into something organized and professional.”Coalition of Healers · Google review
More than a web designer — a partner in the business.
Chaé Organics · past 12 months vs the 12 before
+66%store visits
+50%engaged visits
+21%longer average visit
The problem
A growing store needs more than a good-looking site. Product pages, promotions, ads, shipping, customer service and speed all affect sales — and each usually means hiring someone different.
What I did
Design, product presentation, sales pages and promotions.
Ads, search visibility and tracking that shows what’s working.
Site speed, server performance and mobile usability.
Customer service, shipping problems, store policies — and reviewing sales and profit and loss.
The result
Store visits up 66% and engaged visits up 50% year over year, with visitors staying 21% longer.
“He has also saved us a lot of money by finding practical solutions, handling a wide range of work himself, and helping us avoid unnecessary services or expenses.”Linda Chae · Founder & CEO
Chaé Manufacturing · Relaunched September 2026 · leads since the relaunch vs before
+113%more leads since the relaunch
6product-category guides for buyers
The problem
Chaé Manufacturing sells to brands, but the old site opened like a consumer brand — a ToxicFree® baby-care slideshow up top and no clear way for a brand to ask for a quote.
What I did
Repositioned the whole site around established beauty, wellness, OTC and personal care brands.
Built a “What are you manufacturing?” picker: choose one of 6 product categories to see example products, packaging formats, capabilities and standards.
Added a Getting Started path — how to start, switching manufacturers and a project planner — with Request a Quote on every page.
Put the proof buyers check first: 5,000-unit minimums, cGMP · FDA · OTC registration and a 98% audit score.
The result
Leads up 113% since the relaunch. Brands can tell within seconds whether Chaé is the right fit, and exactly how to start.
“He has been a tremendous help across very different types of projects.”Linda Chae · Founder & CEO
One person who treats your site like part of the business.
Before web work, I spent years in upper-level management at small and large businesses. That’s why I measure results, not just launch dates.
01
You deal with me, start to finish
Design, code, copy, ads, tracking and the technical problems nobody wants to babysit — one person, not a hand-off chain.
02
I measure what changes
I set up analytics and read the numbers with you, so you can see what’s actually working — the same kind of numbers you see on this page.
03
I build tools, not just pages
An ingredient database with a label checker. A healer directory searchable by town. A free image tool, ImageReady, built from scratch.
04
I stay after launch
Speed, search, updates, promotions and fixes, month after month. In Linda Chae’s words: “honest, responsive, creative, intelligent, and self-motivated.”
Client reviews
He understands that a website is not separate from the business — it is part of how the business runs.
Linda ChaeFounder & CEO · Chaé Organics, Chaé Manufacturing, Chaé Nutra & the ToxicFree Foundation
★★★★★
“It’s easy to navigate, and it’s number one on Google search for my area. I HIGHLY recommend using Web Without Waste for all your web page needs!”
★★★★★
“He helped make everything feel more organized and professional without overcomplicating it. Good communication, quick work, and I’d definitely recommend Web Without Waste.”
★★★★★
“Because of their professionalism and expertise, I have used Web Without Waste for both of my businesses, and will continue to trust them for my tech with any future endeavors.”
Read all 7 reviews in full
★★★★★
I’ve worked with Benjamin at Web Without Waste on several of our websites, including Chaé Organics, Chaé Manufacturing, Chaé Nutra, and the ToxicFree Foundation. He has been a tremendous help across very different types of projects.
What I appreciate most is that he understands websites from a business point of view. He doesn’t just focus on how things look — he thinks about how customers shop, how people find information, how promotions are presented, how the site performs, and how all of that affects the business.
Benjamin has helped with design, product presentation, online shopping improvements, sales pages, promotions, ads, customer experience, mobile usability, website speed, server performance, search visibility, tracking, and overall strategy. He has also helped us look at sales, profit and loss, and the bigger picture of what is helping the business and what is holding it back.
Beyond the websites, he has also helped with customer service, shipping problems, business policies, and practical day-to-day decisions that affect both the customer experience and the company. That has been extremely valuable because he understands that a website is not separate from the business — it is part of how the business runs.
He has also saved us a lot of money by finding practical solutions, handling a wide range of work himself, and helping us avoid unnecessary services or expenses. Our websites are not all the same, and he has been able to adjust to what each one actually needs.
Benjamin is honest, responsive, creative, intelligent, and self-motivated. I would recommend Web Without Waste to any business owner who wants a professional website, stronger marketing, a better customer experience, and someone who understands both the technical side and the business side.
★★★★★
Benjamin did a solid job. The project needed to be simple, clear, and easy for visitors to understand, especially for people coming from out of state. He helped make everything feel more organized and professional without overcomplicating it. Good communication, quick work, and I’d definitely recommend Web Without Waste.
★★★★★
I’m very happy with the work Benjamin did. My website has a lot of writing, information, and different parts to it, and he helped make it easier to move through and understand. He was patient, thoughtful, and good at seeing what needed to be cleaned up. I appreciate the care he put into the project and would recommend Web Without Waste.
★★★★★
Web Without Waste has been a wonderful company to work with. They are incredibly knowledgeable and really understand my vision for my company. Because of their professionalism and expertise, I have used Web Without Waste for both of my businesses, and will continue to trust them for my tech with any future endeavors.
★★★★★
Web Without Waste did a fantastic job building my apartment building web page. It’s easy to navigate, and it’s number one on Google search for my area. I HIGHLY recommend using Web Without Waste for all your web page needs!
★★★★★
I’ve worked on a team with Web Without Waste and they were INCREDIBLE! Knowledgeable, patient, and able to help me understand their vision which lets me know they understood my vision. Great communication, extremely quick rates on expedited projects, super hardworking and tenaciously committed to excellence. A pleasure to work with and an absolute asset to keep in your network!
★★★★★
Benjamin has been a big part of helping bring the Coalition of Healers website together. He took a lot of ideas, pages, member information, events, and moving pieces and helped turn them into something organized and professional. He understood the heart behind the project and made the site easier for people to use and understand. We appreciate the work he put into it and would recommend Web Without Waste.
Start a project
Plan your project.
Pick what you need to see a price range and timeline, then send the plan straight to me. Projects start at $500.
Get started
Let’s talk.
No polished brief needed. Send the rough version of what’s going on — I’ll help turn it into the next practical move.
