01The problem
Chaé Manufacturing sells to brands, but the old site opened like a consumer brand — a ToxicFree® baby-care slideshow up top, and no clear way for a brand to ask for a quote.
The 2025 site in the slider above was built by someone else. Drag it to compare.
02What I did
- Repositioned the whole site around established beauty, wellness, OTC and personal care brands.
- Built a “What are you manufacturing?” picker: choose one of 6 product categories to see example products, packaging formats, capabilities and standards.
- Added a Getting Started path — how to start, switching manufacturers and a project planner — with Request a Quote on every page.
- Put the proof buyers check first: 5,000-unit minimums, cGMP · FDA · OTC registration and a 98% audit score.
03The result
Leads up 113% since the relaunch.
Brands can tell within seconds whether Chaé is the right fit, and exactly how to start.
