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Case study · Ecommerce · Personal care

More than a web designer — a partner in the business.

Chaé Organics sells ToxicFree® personal care and home products online. A growing store needs more than a good-looking site.

+66%store visits
+50%engaged visits
+21%longer average visit

Past 12 months (Oct 2025–Sep 2026) vs the 12 before, from Chaé Organics’ Google Analytics. Published with permission.

01The problem

Product pages, promotions, ads, shipping, customer service and site speed all affect sales — and each one usually means hiring someone different.

02What I did

I work across the business, not just the website:

  • Design, product presentation, sales pages and promotions.
  • Ads, search visibility and tracking.
  • Mobile usability, site speed and server performance.
  • Customer service, shipping problems and store policies.
  • Reviewing sales and profit and loss to see what helps the business and what holds it back.

03The result

Store visits up 66% and engaged visits up 50% year over year, and the average visit is 21% longer.

Founder Linda Chae also credits the work with saving the company money.

Store visits, year over year

Bars drawn to scale. Visit counts kept private.

He has also saved us a lot of money by finding practical solutions, handling a wide range of work himself, and helping us avoid unnecessary services or expenses.
Linda ChaeFounder & CEO · Chaé Organics

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