01The problem
Product pages, promotions, ads, shipping, customer service and site speed all affect sales — and each one usually means hiring someone different.
02What I did
I work across the business, not just the website:
- Design, product presentation, sales pages and promotions.
- Ads, search visibility and tracking.
- Mobile usability, site speed and server performance.
- Customer service, shipping problems and store policies.
- Reviewing sales and profit and loss to see what helps the business and what holds it back.
03The result
Store visits up 66% and engaged visits up 50% year over year, and the average visit is 21% longer.
Founder Linda Chae also credits the work with saving the company money.
Bars drawn to scale. Visit counts kept private.


