Why is Mobile Design Important?
People are more than 60% less likely to purchase from a brand after a negative mobile experience. 70% of smartphone users have bought something in a store after using their phone to discover more information.
Mobile-friendly websites boost your sales and conversions because there is an ease of accessibility that surrounds this website design. Knowing that a website is mobile-friendly allows users to interact and engage with your brand across devices, without being annoyed or inconvenienced. This increased accessibility is key to creating long-term loyalty and customer retention, so it is crucial to invest in it early on.
All of my sites are mobile-friendly, and most of them are built mobile-first, and then expanded toward desktop, which improves accessibility and speed across the board.
Mobile-friendly websites boost your sales and conversions because there is an ease of accessibility that surrounds this website design. Knowing that a website is mobile-friendly allows users to interact and engage with your brand across devices, without being annoyed or inconvenienced. This increased accessibility is key to creating long-term loyalty and customer retention, so it is crucial to invest in it early on.
With more and more customers logging on from a variety of different devices and phones, it is essential that your website can meet these new customer demands and that the customer journey can be accessed at any point, from any device.
Establishes Credibility And Trust
Whether you are trying to capture new demographics or retain existing customer segments, a key part of that process is to establish credibility and trust. Customers must know that they can access your brand at any time, and they must also be assured that this business is reliable, credible, and trust-worthy. Especially in a landscape where customers are inundated with messages, promotions, and advertisements – how do you really stand out?
A mobile-friendly website is one of the strongest ways to accomplish this sense of trust-building that you want to have with your targeted customers. It demonstrates to new and old customers that you are flexible, adaptive, and meeting customer demands by innovating your product offerings to match and exceed customer expectations. It makes the customer journey seamless and provides a sense of authenticity and trust to the customer journey.
The biggest reason for having a mobile-friendly website lies in its potential to increase overall sales and conversions. Allowing users to have a seamless mobile experience is incredibly important in a hyper-competitive digital landscape. Since there is no need to maintain different versions of the website for different devices, and it can really make the extra difference in boosting overall revenue.
Do it for your user
Think about the mobile user experience and compare it to the desktop user experience – what are the differences in customer journey that might cause them to abandon a mobile sale? And are they easily able to find your site to begin with? Google’s algorithm prioritises mobile-friendly websites, and in order to keep your SEO ranking high, a mobile-friendly website is crucial.
Ultimately, a mobile-friendly website is a strong investment that can show real returns when deployed correctly. Whether you look at it from a long-term perspective or short-term, mobile-friendly sites are clearly the future of web design, and brands that invest in these innovations early on are the ones that see the most success in the long-run
This is why WebWithoutWaste.com uses mobile-first design. We expand to desktops and other devices, which gives all users a positive experience. Contact now for a free quote, or more information.
