Do I need a Website in 2022?
Some people still wonder if they even need a website for their small business or hobby-business. The answer is 100% yes. Even if you don’t sell anything off your website, it can still provide your business with increased sales by building legitimacy and trust for your brand.
A common mistake is using social media as the center of your business, rather than using social media to extend your business. A website is the modern solution that brings it all together. Unless you’re a popular influencer built upon social media, you need to have a website.
Here are 5 reasons why you need a website:
1: Modern Customers Expect It
Six out of ten customers expect the brands to provide online content about their business on some form of digital property, and more than half head straight to the brand’s website for product information.
2: Your Business Will Gain Credibility
If you don’t have a website, potential customers will go to your competitors who do, especially if you are a home-based business without a bricks-and-mortar address.
3: Cost-Effective Solution
Instead of spending thousands of dollars in a single advertisement, owning a website for your business can prove to be helpful for you in the longer run. Your potential customers can find out about you and any of your products online. If you get most of your business through networking and personal connections, then they will want to check out your website.
4: Your Customers Can Stay Updated
In its most basic form, think of a business website as an online brochure or catalog that can be updated to provide any type of new updates happenings in your company. Be it the launch of your new products or the annual sale promotion, a business website makes it much easier and quicker to update your information to customers so that they can stay informed and updated with the least investment.
5: Target A Wider Audience
A business website helps your business to be accessible from anywhere all across the globe provided there is an internet connection. Since today more than half a world uses the internet, you can target a much wider audience that might be interested in the products your offer or the services you provide. Think of all the people who can’t get to your bricks and mortar store that you could sell your products to.